In-person job fairs are one of the many things that haven’t happened much in the past 2 years, thanks to COVID. 2022 marks the return of one of the largest job fairs in the Lehigh Valley: The Morning Call Career Fair.
Attending a job fair can be an excellent way to get your job search started, or to re-energize a search that may feel stalled. It’s a great chance to get in front of many employers in a single day and see what companies are hiring. But in order to make the most of a job fair, it’s important to 
be prepared.
1) Research. Find out what companies will be there. Most job fairs include a list of employers in advertisements for the event. Visit the websites of those companies to check out current job openings. If there are opportunities you are interested in, take a minute to learn more about the company. Then when you speak with a recruiter at the job fair, you are able to talk about a specific opening or about their company’s business and really stand out from the crowd.
2) Prepare. This is the one time you won’t be able to customize your resume. Since you will be presenting it to multiple employers for various opportunities, make your objective specific to the way you’d like your skills to be used and to the type of work environment you prefer. For this occasion, this is better than trying to specify a position or an industry.
3) Practice. Do you have your 30-second commercial ready? This is one tool you absolutely must have ready for a job fair. Prepare it and practice it. A job fair is a great opportunity to end your commercial with a question; this will help you start a dialogue with the recruiter.
4) Attire. Going to a job fair is a lot like going to a bunch of mini-interviews, so dress as you would for an interview. Often the setting for a job fair is casual, but don’t dress for the venue. Workplace dress codes also have become much more casual in the past 2 years, so a full business suit may not be necessary, but it is still important to dress to make a great first impression.
5) Prioritize. Rather than start at one end of the job fair and visit every single booth, determine your game plan before you arrive. Because you’ve done your research, you will know the employers you are most interested in visiting. Start with those. If the recruiters are tied up with a line of people waiting, it may be best to stop back. For some very popular employers, there may be no downtime for the recruiters, and waiting in line may be your only option.
6) Respect. At a busy job fair, you need to be respectful of the recruiter’s time. If there are a large number of job seekers, you may not get a chance to do much more than introduce yourself and drop off your resume. Don’t monopolize a recruiter’s time with excessive explanations about your work history or with multiple questions about their openings. You want to be remembered but not as the person who talked excessively.
7) Follow-up. Get business cards and contact information for the companies you are interested in and follow up with them. A short, hand-written thank you note reconfirming your interest in the company or in a particular opening is a simple way to give a recruiter a reason to pull your resume out of the stack they have from the job fair.
Don’t be intimidated by long lines at job fairs or by the volume of resumes you see stacked on a recruiter’s table. If you play your cards right, you’ll be on the “first call back pile” and a new employment opportunity may find its way to you.
Planing on attending The Morning Call Career Fair on May 3rd? Be sure to stop by and say hello to the Allied team!
